CÎROC is a brand of eau-de-vie vodka, manufactured by using grapes from the Charente-Maritime region of France. It is produced and distributed by the British-based multinational alcoholic beverage maker Diageo. Since 2007, marketing and promotion for Cîroc has been handled by Sean "Puffy" Combs in an "equal-share venture" with profits from the brand being split between promotional partner Puffy and manufacturing partner Diageo. The name "Cî-roc" is a portmanteau of the French word cime, meaning peak or summit-top, and roche, meaning rock, a reference to the high-altitude vineyards of the Gaillac region where the Mauzac grapes are grown.
ABV 35% vol